Hype TV Print Ad
H.Y.P.E. TV was a newly established hip hop network launched in a joint effort with Playboy Television. The network was designed to be an outspoken competitor to the MTV’s and BET’s of the world, allowing the art form and the culture a chance to speak and act freely.
The scope of the white space project was to establish the look, feel, and presence of the network. To do so, our team first developed and produced three new series and later acquired a fourth. It was imperative that these shows spoke the hip hop language that is both familiar to our audience, yet never-before-seen. During production, we created a national print and television ad campaign, designed a nationwide tour, produced a video sales reel, and held several live events to generate buzz. The name of the network was also re-branded to H2L (Hip Hop Life) as noted in the video below.
Through strong industry relationships, clever on-air styling, print ads ,and on-line presence, the network launch yielded successful numbers for HYPE TV and Playboy.
Kudos to Evil Twin Productions for their post production!
Genius Effect kicked off the year by partnering with Basement-Inc and Sony Pictures to create a social media campaign for the DVD Release of Resident Evil: Degeneration. The DVD is the first fully animated feature from the franchise and is the only story-line based on the characters from the video games.
Resident Evil: Degeneration Microsite.
The goal was to design a set of tools useful to fans of the franchise, bloggers, and other pop culture authorities. The resulting campaign consisted of creating and distributing exclusive video and still images from the film, uniquely designed Facebook quizzes and character profile competitions, community polling, a photoshop “Zombifacation” tutorial, avatar competitions, and several other tools. As a compliment to Sony’s existing efforts, within its first six weeks, the program had reached over 20 million monthly viewers – specific to Resident Evil enthusiasts – across several online communities, social networks, and blog sites.
