Good is the new Black. We’ve seen Pepsi nix their Superbowl ads for the first time in 23 years in exchange for Pepsi Refresh Project. We’ve seen Tom’s Shoes give a pair a shoes to a child in need every time someone makes a purchase. We’ve seen Generosity Water build wells in countries without water. Doing good does good for their brand. More importantly, it does good for the world.
And now, many of these types of innovative business and non-profit leaders will gather to connect, inspire one another, and move towards collaborative good in our world.
On March 28-29th, leaders from around the world are gathering in Long Beach, CA for the purpose of investing more good into our ever-changing world. It’s a gathering that is more concerned about the greater good than one’s own business or organization. It’s not about brands or booths, personalities or prestige, nor positioning one’s future move. It’s really about connecting with fellow compassionaries who think that all sectors of society can partner together to make our world a better place.
Themes for the Ideation Conference (Mar 28-29) will include: Moving Beyond Corporate Social Responsibility, Re-imagining Corporate & Non-Profit Partnerships, Emerging Technologies for Good, Growing Organizational Capacity, Digital Storytelling, Film & Photography, Human Dignity in Humanitarian Work, Art & Human Good, Designing for Good, Funding Passion, etc.
In addition, the parent organization will be hosting an extra day with Scott Belsky (March 30) to kick off its new i2i Series (ideas to implementation). Themes for this day will include: Organizing Creative Process, Teamwork, and Practical Insights into Idea Making & Collaboration.
As a promotional partner in the event, Genius Effect is able to pass along a 20% discount in registration to the event. So when you visit http://www.ideationconference.com/ You can use the discount code “FRIEND” to receive 20% off registration. If you have a serious interest in how you as an individual or organization can improve the areas of human good, you definitely don’t want to miss either of these events.


With a plethora of digital marketing options available these days, it’s hard to know where to invest the two most valuable resources you have as a filmmaker or film exec — your time and your money. The fact that so many of the available digital marketing platforms are free or low cost can even add more confusion to the decision making process. When is the appropriate time to start a blog, Facebook Page, or Twitter account for your film? What types of content should incorporated in your social media strategy? How much do mobile apps really cost? And are they worth it, in terms of marketing effectiveness? A group of experienced industry execs will tackle these questions and more at this AFI FEST discussion, produced by Jigsaw Global and Genius Effect Media Group.
Tickets or festival passes are required for admission.
Panelists include:
WHEN: Saturday, November 6th, from 4-5 pm
WHERE: AFI FEST Cinema Lounge at the Hollywood Roosevelt Hotel, 7000 Hollywood Boulevard, Los Angeles, CA 90028
COST: Free, but a ticket or AFI FEST PASS is required for entry. Applicable passes include: Filmmaker, Patron, Press, Guest, and Cinepass. Reserve your ticket here: http://www.afi.com/afifest/tickets.aspx
MIXER
Immediately following the event we will be co-hosting a VIP mixer for attendees and special invited guests. Great way to meet, mingle, and motivate. To receive an invitation, please send an email to info(at)geniuseffectla.com.


Get ready!!! From September 20-24th, 2010, you will learn everything you never knew you needed to know about how to leverage social media for your business and personal needs! Social Media Week is presented in five cities around the world in a collaborative effort to educate, network, and create. Representatives from top organizations and projects will be on hand for a series of workshops, panels, mixers, parties and more. This year’s presenting cities are Milan, Bogata, Buenos Aires, Mexico City, and Los Angeles. Not to mention, that our own Chris Denson is on the Los Angeles advisory board! So whether you’re in the Arts, Television, Film, Music, or Non-Profits, Social Media Week is a great education destination!
Visit www.socialmediaweek.org for more information!

Film Independent’s Los Angeles Film Festival
Now in its sixteenth year, the 2010 Los Angeles Film Festival, presented by the Los Angeles Times, returns June 17 – 27 with the best in cinema. Making its debut appearance in Downtown LA, the LA Film Festival screens over 200 features, music videos, and shorts representing over 40 countries and provides the movie-loving public with access to the most critically acclaimed filmmakers, film industry professionals, and emerging talent from around the world. Widely recognized as a world-class event, the Festival showcases the best in new American and international cinema and will feature 28 World, North American, and U.S. premieres. From outdoor screenings and star-studded galas, to one-of-a-kind panels and signature events, the Los Angeles Film Festival truly has something for everyone. For tickets, passes, and more information on how you can attend the Festival, visit LAFilmFest.com or call 1.866.FILMFEST. Tickets and passes on sale now.
Want to attend for free?! Send an email to info@geniuseffectla.com listing your favorite 5 films screening at the festival for a chance to win tickets and passes!
At the end of the month, I’ll be locked in a room for 54 hours, participating as a mentor and adviser for LA Start Up Weekend. I definitely feel honored and inspired to be among the great thought leaders and creators who will be leading the project development teams. I even got a new head shot! Everyone’s welcomed to attend. Details below…

Mark your calendars for April 30th – May 2nd, and get ready for an even bigger and better Startup Weekend.
Founded in 2007 by Andrew Hyde, the weekend is a concept of a conference focusing on learning by creating. It is known for its quick decisions, ‘out of the box’ thinking (oh no, the buzzwords are attacking!), unique facilitation technique and letting the founders show what they can do. The program has already met with success in Boulder, Toronto, New York, Hamburg, Houston, West Lafayette, Boston, DC and more.
Startup Weekend recruits a highly motivated group of developers, business managers, startup enthusiasts, marketing gurus, graphic artists and more to a 54 hour event that builds communities, companies and projects.
The participants that attend a Startup Weekend decide what they want to tackle over the weekend and come out at the end with several developed companies or projects. Attendees are responsible for bringing the same desire and passion to the project and walk out of the room with the task at hand, in a short 54 hours. Sound intense? It is.
Tickets will go on sale 3/21, and there are only 75 spots, so buy your tickets early!
Be sure to follow the Twitter Hashtag #LASW



Hey Everybody,
Here is some information on the Independent Television Festival taking place in West Hollywood’s Laemmle 5 on Sunset over the next few days. If you ever wanted to know the ins and outs of going from concept to pilot to major distribution, this is a MUST attend. Not only that, it’s a great network of established and up-and-coming powerhouses in media production. And to top it off, Genius Effect’s own Chris Denson will be a featured guest on the Multimedia Entertainment Panel on Wednesday August 5th.
If you’re around tonight, the Gala Event Kick Off is this evening with all kinds of complimentary food and drink. Press, Celebrities, and need-to-know professionals will all be in attendance. Bring business cards, bring ideas, bring an appetite, bring an open mind! … and don’t forget to iron your clothes.
See below for details!
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The Independent Television Festival is a festival for independently produced, original and innovative television pilots and webseries. It is the only festival for independently produced television pilots in Los Angeles, ITVFest prides itself on being for and about the pilotmakers.
In July 2006 ITVFest opened for business with the mission of altering the way the industry views television production by exploring the creativity that goes into independent production. In the inaugural year, the festival welcomed almost five thousand interested industry audience members, giving them the opportunity to experience the finest in independent television.
With the support of institutions like Budweiser, Current TV, Showbiz Software and Studio System and the talent of pilotmakers from all over the world, ITVFest proved that the world of successful independent production is not merely limited to the silver screen. ITVFest, in fact, quickly became a viable platform in which directors, writers and producers can showcase their original visions for the small screen.
At ITVFest, creative people can not only showcase their work, but also gain notoriety and opportunity through their independent television efforts. Pilotmakers showcased at ITVFest have gone on to get script deals with NBC, web deals with atomfilms.com, development deals at Leverage and Starz!, representation from UTA, 3 Arts and others and much more. Check out here to see some of the success stories that come from the festival. Winners of the third ITVFest also walked home with $5,000 in production support each.
Now in its fourth year, ITVFest stands poised to once again serve as catalyst for change in the ever-evolving television industry. Creativity is paramount at ITVFest, and being based in Los Angeles, the hub of television production, the festival provides the people who need to see your work the opportunity to do so.
UCLA Anderson and the German American Business Association (GABA) invite you to an exciting panel discussion with top digital media executives followed by a reception at the UCLA Faculty Center.
Have you ever watched a video clip of Grey’s Anatomy, The Office, or Susan Boyle singing on Britain’s Got Talent online or on your mobile phone? Millions of viewers are being targeted by advertising spots at the same time. Despite the rapid adoption growth, achieving profitability continues to be a challenge for many content creators and distribution firms.
Panelists
• Brett Brewer – President of adknowledge, a performance-based advertising network; Myspace (Intermix Media) Co-founder (acquired by News Corp) & Advisor at Crosscut Ventures
• Curt Marvis – President of Digital Media at Lionsgate; Curt oversees digital distribution at all Lionsgate divisions, the company’s stake in online video hub Break.com, the FEARNet VOD/Internet channel, as well as the new EPIX online streaming venture together with Paramount & MGM
• Mark Suster – Partner at GRP Partners with ~$1 billion under management, previous Founder and CEO of Koral (acquired by Salesforce.com) and BuildOnline (acquired by SWORD Group)
•Frank Chindamo – President of Fun Little Movies, the first company to make comedic movies for mobile. FLM won the Content Award at Cannes and the Mofilm Award at GSM and airs on Sprint, MSN Mobile & the iPhones.
• Michael Metzger (Moderator) – UCLA Anderson Alumnus; GABA Board Member; Vice President at New Century Capital Partners – a digital media focused investment banking firm
The panelists will share their vision of the future of mobile and online video, visually illustrate some of the latest innovations and cover topics including:
• Key success factors for content generated by users, independent producers and the major networks
• Distribution strategies on an individual brand’s site, video portals, mobile carrier’s deck and social networking sites
• Most effective methods for monetizing video content in North America and Europe
• Exciting opportunities for entrepreneurs and video content creators
Join us on Tuesday, June 30th for this exciting evening at UCLA while enjoying hors d’oeuvres, drinks (hosted bar) and networking.
Agenda
7:00 – 7:30 pm Registration, Reception & Networking
7:30 – 9:00 pm Program
9:00 – 10:00 pm Networking
Cost
$15 for UCLA Alums/Students and GABA members
$25 for Non-members
$35 at the door
Click here to RSVP and Pay http://bit.ly/18q5zS
Parking:
Parking Lot 2 at 602 Charles Young Drive (South of the Faculty Center) for $9
Sponsors:
UCLA CEES (Center of European and Eurasian Studies)
New Century Capital Partners, Inc
JV-Global Business Solutions
Genius Effect truly believes in the power of media convergence. Traditional brands, businesses, and entertainment properties are consistently making agile moves from one medium to the next. If you want good networking, and you want to learn from some of the best people doing it to date, we highly recommend attending any of these conferences. Plus we’ll be there as well! Prices range from free to $600 bucks. Check out the links for more info!
*By the way, please do not attempt to RSVP with us. We’re just the man sitting next to the man.
Enjoy!
http://producedbyconference.com/
A gathering of the GREATEST PRODUCERS IN FILM, TELEVISION, AND NEW MEDIA. (of course Genius Effect will be there too!)
Friday, Saturday, and Sunday JUNE 5,6,7
For one weekend only — you will have access to the likes of CLINT EASTWOOD, JAMES CAMERON, MARSHALL HERSKOVITZ, KATHLEEN KENNEDY, NORMAN LEAR, AND MANY, MANY MORE.
Learn from the masters at more than 30 seminars. Participate in our first-ever Mentoring Roundtables, where you and nine other attendees can sit for ONE HOUR with the producer of your choice, and ask the questions you’ve always wanted to ask!
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Nordic Games and Film Lounge @ E3
E3 (www.e3expo.com) is back at the Los Angeles Convention Center, and with more than 50 000 people expected to attend from all over the globe, the excitement is building. Digital Media Wire and Nordic Game are pleased to announce that we have joined forces to bring together an eclectic mix of leading companies, talent and celebrities in film and games from the United States, Denmark, Finland, Iceland, Norway, and Sweden to focus on international business opportunities at the intersection of these two exciting media industries. Both days offer great networking opportunities with more than twenty top Nordic and U.S. digital media companies in a relaxed environment just blocks from the noise and crowds of the E3 convention.
Who should attend?
This invite-only forum, lounge, showroom and party will bring together more than 300 executives, producers, investors and financers to focus on the latest international trends in film, gaming and technology at the Figueroa Hotel, all within convenient walking distance from the E3 trade show at the convention center.
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Altered States Media Conference
http://legacy.tft.ucla.edu/festival/index.cfm?action=altered_states
The Altered States Media Conference on June 13th will bring together leading media creators, scholars, and industry practitioners to discuss the future and evolution of media arts, technology, scholarship, and commerce. We are very proud to feature Bran Ferren, one of the most creative and innovative thinkers in America today, as our keynote speaker. Panelists include:
Jesse Alexander, Exec. Producer, Day One, Heroes, Alias
Miles Beckett, Co-Creator/Exec Producer, lonelygirl15, KateModern
David Gale, EVP, MTV New Media
Gregory Goeckner, General Counsel, MPAA
Peter Guber, Chairman, Mandalay Entertainment
Chris Metzen, VP of Creative Development, Blizzard Entertainment
David Neuman, President of Programming, Current TV
and many more…
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http://producedbyconference.com/
A gathering of the GREATEST PRODUCERS IN FILM, TELEVISION, AND NEW MEDIA. (of course Genius Effect will be there too!)
Friday, Saturday, and Sunday JUNE 5,6,7
For one weekend only — you will have access to the likes of CLINT EASTWOOD, JAMES CAMERON, MARSHALL HERSKOVITZ, KATHLEEN KENNEDY, NORMAN LEAR, AND MANY, MANY MORE.
Learn from the masters at more than 30 seminars. Participate in our first-ever Mentoring Roundtables, where you and nine other attendees can sit for ONE HOUR with the producer of your choice, and ask the questions you’ve always wanted to ask!
