In the summer of 2008, Genius Effect LA was selected to accompany multi-platinum recording artist, Robin Thicke on most of his promotional tour for the release of his latest album, entitled “Something Else.”
While shooting, we were able to capture a relaxed and personable Robin Thicke, never-before-seen footage, exclusive performances, band/crew comradery, raw interviews, and a real feel for what the artist experiences on a day-to-day basis. Most of the footage was used for international on-line promotion via the record label, Interscope.
We are proud to announce that Genius Effect will now be handling all marketing and promotional efforts for Ginger McGann Design International. We look forward to designing a slate of multi-media assets from video, still photography, web, and live events. Stay tuned for more!!!
Recording Artist Anne Montone
Of recent, painting and jewelry design has re-emerged as two of Ginger McGann’s key passions. She continues to operate GMDI, an international architecture firm, carrying out projects for her most important clients, but her focus has shifted to creating a grouping of artworks in order to be shown in galleries on both coasts, given exposure in lifestyle magazines, and promoted on an international scale. The style of painting that Ginger McGann is most passionate about is a new style that incorporates transparent layers of lush colors in non-objective/abstract themes. Her jewelry designs can be described as totally unique compositions of stones emulating her paintings: rubies, emeralds, sapphires, fire opals, imperial jade, peridots, and amethysts.
Hype TV Print Ad
H.Y.P.E. TV was a newly established hip hop network launched in a joint effort with Playboy Television. The network was designed to be an outspoken competitor to the MTV’s and BET’s of the world, allowing the art form and the culture a chance to speak and act freely.
The scope of the white space project was to establish the look, feel, and presence of the network. To do so, our team first developed and produced three new series and later acquired a fourth. It was imperative that these shows spoke the hip hop language that is both familiar to our audience, yet never-before-seen. During production, we created a national print and television ad campaign, designed a nationwide tour, produced a video sales reel, and held several live events to generate buzz. The name of the network was also re-branded to H2L (Hip Hop Life) as noted in the video below.
Through strong industry relationships, clever on-air styling, print ads ,and on-line presence, the network launch yielded successful numbers for HYPE TV and Playboy.
Kudos to Evil Twin Productions for their post production!
Genius Effect kicked off the year by partnering with Basement-Inc and Sony Pictures to create a social media campaign for the DVD Release of Resident Evil: Degeneration. The DVD is the first fully animated feature from the franchise and is the only story-line based on the characters from the video games.
Resident Evil: Degeneration Microsite.
The goal was to design a set of tools useful to fans of the franchise, bloggers, and other pop culture authorities. The resulting campaign consisted of creating and distributing exclusive video and still images from the film, uniquely designed Facebook quizzes and character profile competitions, community polling, a photoshop “Zombifacation” tutorial, avatar competitions, and several other tools. As a compliment to Sony’s existing efforts, within its first six weeks, the program had reached over 20 million monthly viewers – specific to Resident Evil enthusiasts – across several online communities, social networks, and blog sites.
We’re always surprised by the number of people who have not begun to think harder about how much technology has affected our world, or at least carefully examined what the possibilities are. We came across this video a few weeks ago, and what you’ll find below will either scare the bejeezus out of you or light a fire under your butt! Either way, enjoy!… and expand.
Welcome to the Genius Effect. My name is Chris Denson. I’m going to spare you the typical corporate, PR laden “bio” and tell you a bit about myself with my own words. Genius Effect Media Group was born out of my passion for building on ideas. As a kid I was always infatuated with humor. Ask my mom to this day about me, and the first thing she’ll tell you is that the only books I use to collect were joke books. Of course I collected other things, but you know how moms are. But I was always in love with how well-presented comedy moved people. The way a punchline could bring a room (or nation for that matter) full of people together in laughter at our commonalities and our differences – and all in peace. It’s at that moment that our guard is down, and we find a common ground in a form of celebration through laughter. At the age of 17, I took that infatuation and turned it into a behind-the-scenes stand up comedy career while studying Packaging Engineering at Michigan State University. By the time graduation rolled around, I had performed on national television, appeared in local improv shows, created my own televised sketch comedy show, and had a job lined up as an engineer with Chrysler.
After a year of bustin’ up the chifaro in the automotive industry, I had finally had enough. It just wasn’t me. But my passion for creation, and dissection of how things worked and what brought people together sustained. So I packed my Isuzu Rodeo to the gills and headed to Los Angeles. Although I loved stand up, I didn’t want to be on the road for the rest of my young life. So what did I do first? Like everyone else I wrote a script. A few tries later, my writing garnered enough attention to get me some writing gigs with some pretty notable Hollywood do-gooders. Don’t worry, I’ll save the name-dropping for another time. Then I got my first taste of real Hollywood life – an entire writing staff got fired, including me – so I figured I better expand my skill set if I wanted to keep luxurious things like food and heat. Long story short, I ventured into production. The more I produced and wrote, the more I realized I didn’t just want to create “productions,” I wanted to create experiences. So I started getting involved in the marketing and creative presentations of the work I was putting together. Whether it was an award show, an animation project, a radio series, an event or a script, I wanted to do it different and I wanted to do it big.
In my downtime(s) and in another effort to maintain my luxurious lifestyle of gasoline and haircuts, I managed to get my real estate license and explored property management. Which was great! Where else can you get free rent and free time? So there I was, a producer, a writer, a property manager, and a marketing enthusiast. Which in its own way, seemed to gel just fine because I was able to put a creative edge and a different set of perspectives on what everything I was involved in. If you ask what my motivation was outside of keeping the lights on, I think my motivation was simply that I wanted what I was doing to matter. Cookie cutter processes and solutions are a waste of time. They lack personalization and they lack personality. Plus, I wasn’t a doctor or a teacher, so I wasn’t shaping lives per se, but in my own way, I always wanted to do things that are either different or make a difference.
Then in recent years, digital media exploded and oh boy, did the floodgates open. Although I had dabbled a bit in the early 2000′s with a few different companies, it’s nothing compared to now. I will say a lot of ideas have resurfaced that were only “good thoughts” back then, but almost technologically insurmountable. But if there’s one quote I’ve learned that stands the test of time, it’s this: “Thoughts become things.” It may take a while but it eventually happens!
Through my years, and throughout my endeavors, I’ve met some great people along the way – brilliant, talented, passionate, inspiring, and wonderful to say the least. Some for a brief moment, others enduring time that followed our first encounter. I’d like to think that we’ve all contributed to each other’s growth and knowledge in one way or another… hence the Genius Effect – an expression of great things experienced and expanded. And now, with so many opportunities to create compelling multi-faceted forms entertainment, I’ve designed this company to be the service that helps businesses and individuals reach their full potential through creativity.
With that said, feel free to nose around, ask questions, or drop us a note. I look forward to the future!
